Questions On Women And Domestic Abuse - 1523 Words

Reagan Land Mr. Varvel TJC-AP English III 6 February 2015 Why They Stay: Women and Domestic Abuse In discussion about domestic abuse, there is always one prevailing question. Why do battered women stay with their abusive husbands? â€Å"If I were in that situation, I would simply move out.†, people think. However, leaving an abusive relationship is not as easy as simply walking out in most cases. Because of difficulties battered women face such as victim blaming, the lack of space in shelters, emotional manipulation by their abusers, lack of financial support and many other reasons, many women stay with abusive men for years before seeking help, if they ever do. Domestic abuse is a worldwide problem that affects all women no matter their race, economic status, religion or other factors. Even though we typically associate rape and sexual assault with the image of a stranger jumping out and grabbing a woman walking alone at night, many cases hit much closer to home. 48% of all sexual assault and rape cases reported to police departments were committed by people who were in a domestic relationship with the victim (Howard and McCurley). In 1985, a surgeon named General Everett Koop showed that a larger majority of women are injured by abuse and battery than by accidents, rape and mugging combined (Mankiller and Wilma). Additionally, it’s more common that one might think. You most likely know someone who was in abuse relationship at one point. According to the Centers for DiseaseShow MoreRelatedDomestic Violence And The Long Run951 Words   |  4 Pageswhat ways does domestic violence affect not only women but children in the long run? Domestic violence is defined as violent or aggressive behavior, usually abuse involving a spouse. Domestic violence is a very dangerous act and has been occurring for decades. In most cases the abusers are men and the victims are women, being physically and emotionally abused. Physical abuse is an intentional act of causing injury to one, in other words â€Å"putting your hands on someone†. Emotional abuse is the act ofRead MoreDomestic Violence : A Hidden Problem Essay969 Words   |  4 Pages Domestic violence is a hidden problem in today s society. I will why domestic violence is important to be educated on. A lot of us do not know about domestic violence, and it is important that we educate ourselves on it. I think it is very important because no should endure any type of violence. I think if you know more about domestic violence, then you might be more likely to prevent yourself from getting in that situation. The statistics of domestic abuse against women has been estim ated as highRead MoreDomestic Violence And Sexual Abuse1478 Words   |  6 Pagesprimarily been the target of violence (Payne Wermeling, 2009). Domestic abuse is often recurring and it signifies that one partner in the relationship threatens the other psychologically, economically and sexually by harming them physically or threatening to harm them physically (Eisenstat Bancroft, 1999). Domestic violence against women is a big issue in the United States (Crowell Burgess, 1996), and the Protection of Women from Domestic Violence Act, 2005, states that any act, that hurts or damagesRead MoreProgram Planning and Evaluation Paper815 Words   |  4 Pagesof Phoenix 8/1/2010 Program Planning and Evaluation Paper The first questions ask how program planning and program evaluation describe how the two components relate. In my opinion they relate because once you have a plan in order you have to evaluate it to see if the plan is working. You also need to know what area need to be work on and what the cause of the problem and how to resolve them. The second question Identify specific examples of how program planning and evaluation interrelateRead MoreIntroduction. This Paper Describes The Headline Findings1409 Words   |  6 Pagesin, domestic abuse among the black women in the United Kingdom aged 18 to 45, who are the resident in households of England and Wales. Domestic abuse includes a number of various forms of physical as well as non-physical abuse consisting of partner and family abuse, sexual assault and stalking. The abuse can be either of the victim-offender relationship or of the abuse in itself. In the year ending March 2011 CSEW, a split sample experiment was started to test a set of alternative questions on domesticRead MoreDomestic Violence On Children Essay1221 Words   |  5 PagesThis article ignited the relationship between man and women who has encountered abusive behavior at home and psychological wellness issues there tends to be a disconnection between aggressive behavior at home and support for emotio nal wellness. While exploring venture embracing qualities based way to deal with recuperation and aggressive behavior at home and psychological wellness affect the lives of women. Ladies survivors qualities and posttraumatic development with regards to aggressive behaviorRead MoreDomestic Violence And Its Effects971 Words   |  4 Pagesâ€Å"Domestic violence can happen to anyone, regardless of race, age, sexual orientation, religion, or gender.†(Domestic Violence. U.S.) While signs of physical abuse can be seen if the victim has visible bruises, there are other forms of domestic violence that are often missed or overlooked. Victims often live in fear and sadly many times, they fear the person they love the most. It has been proven that at least three women are killed a day by their significant other due to domestic violence, in mostRead More Domestic Violence in Canada1662 Words   |  7 Pagesnot a subject that one can escape, women and children have unfortunately become the prime victims of violent acts. The media glorifies violence in other countries around the world it fails to address the presence of violence within Canada. Although violence is usually associated with gangs and guns, Canada experiences more violence related to bullying, sexual, verbal, cyber and domestic abuse (citation). Amidst the changing societal views towards treating women equally and eliminating objectificationRead MoreDomestic Violence And Sexual Violence1535 Words   |  7 Pagesthe world, one in every three women has been coerced into having intercourse, beaten, or abused during some point in her lifetime (Domestic Violence Statistics, 2015). The topic that will be studied with the paper is intimate partner violence or another term that can be used is domestic violence. Domestic violence or intimate partner violence is the systematic pattern or control or power perpetuated by one partner against another (National Coalition Against Domestic Violence, n.d.). Throughout theRead MoreThe Effects Of Domestic Violence On Women1601 Words   |  7 Pagescan’t control? These are questions that women who suffer from domestic violence ask themselves everyday. Thousands of women every year face abuse from their male partners. It is estimated that three women a day are murdered in the US everyday by a current or past male partner (Huffington Post), therefore proving that an argument between two people in love can result in more than just heartbreak. Partner abuse against women is an epidemic that needs to be addressed. Domestic violence is a very serious

Marketing Principles Of International Marketing - 1391 Words

From this course, I learned plenty of international marketing principles and knew that international environments are quite different from countries to countries. Each market you enter is different, and what works in one country or region will not work in another. As technology creates leaps in communication and transportation, the world continues to feel smaller and smaller. It is not that hard for companies and consumers to conduct business in almost any country around the world thanks to advances in international trade, and no doubt, the world is tending to be more international, diverse and muti-cultural in multiple ways. In most factors that influenced international marketing, culture has a great impact on it. A marketer always has to study about the local culture in-depth before offering a product to them, and I think that well- understanding of a country’s culture is really essential for international marketing. First of all, to have an effective communication one must send the message according to the receiver s culture, customs and learning process. There are some major barriers by which effective communication can be hampered. For example, companies have to be aware of what their brand name will be when it is translated in another language. Since sometimes when a company â€Å"renames† their brand in foreign country, it might totally change meaning of its original meaning. It will be embarrassing if the â€Å"new† name delivers wrong message that company does notShow MoreRelatedMarketing Principles : Marketing And International Marketing3590 Words   |  15 Pages Topic Marketing Principle: A In-depth Marketing Study Written By: Rahima Student ID: Module Name: Marketing Principles Submission Date: 1st April, 2015 Executive Summary: In the assignment I discussed about the marketing principles. I discussed the efficient domestic marketing and international marketing process in the whole assignment. In task 1 I discussed about the marketing and marketing elements. In task 2 I discussed about the macro and micro environmental factors of theRead MoreHarvard University and Pearson Education Australia1691 Words   |  7 PagesMankiw, (2012) Principles of Economics, International Edition, 6th Edition, South- Western College Pub. Kotler, Burton, Deans, Brown and Armstrong (2013), Marketing (9th ed.), Pearson Education Australia, Frenchs Forest Robbins, S., Bergman, R., Stagg, I. Coulter, M. (2012). Management (6th ed.), Frenchs Forest, NSW: Pearson Education Australia. With my management access code ISBN: 9314994246124. (Available from University bookstore). ï » ¿N. Gregory Mankiw, (2012) Principles of Economics, InternationalRead MoreMkt 571 Communications Plan1128 Words   |  5 Pagesintegrated marketing communications plan has become even more important in the modern era. With so many different touch points, or ways that a prospect can experience a company s message or advertisement, it is important that the message be clear and consistent (Business Training Schools,  2011). Developing the proper lines of communication, especially with a new product is vital to a company. In this paper Team C will evaluate factors involved in developing and managing an effective marketing communicationsRead MoreEssay on MBA detail course outline1314 Words   |  6 PagesResource Management Finance Accounting Banking Finance †¢ Organizational Communication †¢ Organizational Communication †¢ Organizational Communication †¢ Organizational Communication †¢ Principles of Management †¢ Principles of Management †¢ Principles of Management †¢ Principles of Management †¢ Research Methods †¢ Research Methods †¢ Research Methods †¢ Research Methods †¢ Organization Theory †¢ Organization Theory †¢ Financial Accounting †¢ Financial Accounting Read MoreThe Principles Of Global Marketing1632 Words   |  7 PagesThe principles of global marketing Introduction Global marketing, which is a theory about the worldwide merchandising strategy, establishes the basement of marketing. As globalization is combined with diverse cultures from the whole world, costumers have different demands which have to achieve by businesses. In addition, the strategy of global marketing is necessary for companies to develop new markets. This assignment will firstly explain what global marketing is. After that, it will confer strategyRead MoreCultural Differences Of Business Practices1625 Words   |  7 Pagestargets. It may also refer to these collectively.In this essay, marketing has been chosen as a specific area to focus on. Marketing is the study of exchange processes: creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.ï ¼Ë†kotler,1986 ï ¼Å'Principles of marketingï ¼â€°The world becomes a village and there are an increasing number of entities entering the international arena. Therefore, it is necessary for multinational corporationsRead MoreNike Markeing1333 Words   |  6 PagesProgramme: Business Management Module 1: Marketing Assignment [pic] Date for Submission: 15th September 2010 To achieve a pass in this unit the learner must: LO1: Investigate the concept and process of marketing LO2: Explore the concepts of segmentation, targeting and positioning LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context TheRead MoreUniversity of West Alabama927 Words   |  4 Pageslearning institution to earn the prestigious Integrity Excellence Certification for the quality and integrity of its online course offerings. This certification is offered through the Trusted Seal Program sponsored by the International Center for Academic Integrity International. Bachelor of Business Administration: Accounting UWAs Bachelor of Business Administration in Accounting is perfect for students interested in contributing to the business world as dynamic decision makers with financialRead MoreImpact Of Marketing On International Marketing1194 Words   |  5 PagesIntroduction 1 Company background and situational analysis in the context of international marketing environment 1 Impact of culture on international marketing strategy 1 Current marketing strategies of the corporation by taking into account the context of marketing research 2 Companies international market selection and entry strategies and marketing mixes 2 The influence of Electronic and digital marketing in an international context on the company’s current and future activities 2 Future directionsRead MoreRecommendation : International Sport Marketing1189 Words   |  5 Pages MKT829 – International Sport Marketing Ryerson University – Winter 2015 Case Analysis Assignment April 7th, 2015 Kishan Mistry 500620663 â€Æ' Recommendation 26 – Further Blend Sport and Culture – Russia As the year of 2014 winded down, with the ending of the Sochi Olympics, the Executive Board of the International Olympic Committee devised a list of 40 recommendations with the intention of shaping the future and the direction of the Olympic Games. These recommendations provide a strategic

Marketing Principles Of International Marketing - 1391 Words

From this course, I learned plenty of international marketing principles and knew that international environments are quite different from countries to countries. Each market you enter is different, and what works in one country or region will not work in another. As technology creates leaps in communication and transportation, the world continues to feel smaller and smaller. It is not that hard for companies and consumers to conduct business in almost any country around the world thanks to advances in international trade, and no doubt, the world is tending to be more international, diverse and muti-cultural in multiple ways. In most factors that influenced international marketing, culture has a great impact on it. A marketer always has to study about the local culture in-depth before offering a product to them, and I think that well- understanding of a country’s culture is really essential for international marketing. First of all, to have an effective communication one must send the message according to the receiver s culture, customs and learning process. There are some major barriers by which effective communication can be hampered. For example, companies have to be aware of what their brand name will be when it is translated in another language. Since sometimes when a company â€Å"renames† their brand in foreign country, it might totally change meaning of its original meaning. It will be embarrassing if the â€Å"new† name delivers wrong message that company does notShow MoreRelatedMarketing Principles : Marketing And International Marketing3590 Words   |  15 Pages Topic Marketing Principle: A In-depth Marketing Study Written By: Rahima Student ID: Module Name: Marketing Principles Submission Date: 1st April, 2015 Executive Summary: In the assignment I discussed about the marketing principles. I discussed the efficient domestic marketing and international marketing process in the whole assignment. In task 1 I discussed about the marketing and marketing elements. In task 2 I discussed about the macro and micro environmental factors of theRead MoreHarvard University and Pearson Education Australia1691 Words   |  7 PagesMankiw, (2012) Principles of Economics, International Edition, 6th Edition, South- Western College Pub. Kotler, Burton, Deans, Brown and Armstrong (2013), Marketing (9th ed.), Pearson Education Australia, Frenchs Forest Robbins, S., Bergman, R., Stagg, I. Coulter, M. (2012). Management (6th ed.), Frenchs Forest, NSW: Pearson Education Australia. With my management access code ISBN: 9314994246124. (Available from University bookstore). ï » ¿N. Gregory Mankiw, (2012) Principles of Economics, InternationalRead MoreMkt 571 Communications Plan1128 Words   |  5 Pagesintegrated marketing communications plan has become even more important in the modern era. With so many different touch points, or ways that a prospect can experience a company s message or advertisement, it is important that the message be clear and consistent (Business Training Schools,  2011). Developing the proper lines of communication, especially with a new product is vital to a company. In this paper Team C will evaluate factors involved in developing and managing an effective marketing communicationsRead MoreEssay on MBA detail course outline1314 Words   |  6 PagesResource Management Finance Accounting Banking Finance †¢ Organizational Communication †¢ Organizational Communication †¢ Organizational Communication †¢ Organizational Communication †¢ Principles of Management †¢ Principles of Management †¢ Principles of Management †¢ Principles of Management †¢ Research Methods †¢ Research Methods †¢ Research Methods †¢ Research Methods †¢ Organization Theory †¢ Organization Theory †¢ Financial Accounting †¢ Financial Accounting Read MoreThe Principles Of Global Marketing1632 Words   |  7 PagesThe principles of global marketing Introduction Global marketing, which is a theory about the worldwide merchandising strategy, establishes the basement of marketing. As globalization is combined with diverse cultures from the whole world, costumers have different demands which have to achieve by businesses. In addition, the strategy of global marketing is necessary for companies to develop new markets. This assignment will firstly explain what global marketing is. After that, it will confer strategyRead MoreCultural Differences Of Business Practices1625 Words   |  7 Pagestargets. It may also refer to these collectively.In this essay, marketing has been chosen as a specific area to focus on. Marketing is the study of exchange processes: creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.ï ¼Ë†kotler,1986 ï ¼Å'Principles of marketingï ¼â€°The world becomes a village and there are an increasing number of entities entering the international arena. Therefore, it is necessary for multinational corporationsRead MoreNike Markeing1333 Words   |  6 PagesProgramme: Business Management Module 1: Marketing Assignment [pic] Date for Submission: 15th September 2010 To achieve a pass in this unit the learner must: LO1: Investigate the concept and process of marketing LO2: Explore the concepts of segmentation, targeting and positioning LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context TheRead MoreUniversity of West Alabama927 Words   |  4 Pageslearning institution to earn the prestigious Integrity Excellence Certification for the quality and integrity of its online course offerings. This certification is offered through the Trusted Seal Program sponsored by the International Center for Academic Integrity International. Bachelor of Business Administration: Accounting UWAs Bachelor of Business Administration in Accounting is perfect for students interested in contributing to the business world as dynamic decision makers with financialRead MoreImpact Of Marketing On International Marketing1194 Words   |  5 PagesIntroduction 1 Company background and situational analysis in the context of international marketing environment 1 Impact of culture on international marketing strategy 1 Current marketing strategies of the corporation by taking into account the context of marketing research 2 Companies international market selection and entry strategies and marketing mixes 2 The influence of Electronic and digital marketing in an international context on the company’s current and future activities 2 Future directionsRead MoreRecommendation : International Sport Marketing1189 Words   |  5 Pages MKT829 – International Sport Marketing Ryerson University – Winter 2015 Case Analysis Assignment April 7th, 2015 Kishan Mistry 500620663 â€Æ' Recommendation 26 – Further Blend Sport and Culture – Russia As the year of 2014 winded down, with the ending of the Sochi Olympics, the Executive Board of the International Olympic Committee devised a list of 40 recommendations with the intention of shaping the future and the direction of the Olympic Games. These recommendations provide a strategic

Marketing Principles Of International Marketing - 1391 Words

From this course, I learned plenty of international marketing principles and knew that international environments are quite different from countries to countries. Each market you enter is different, and what works in one country or region will not work in another. As technology creates leaps in communication and transportation, the world continues to feel smaller and smaller. It is not that hard for companies and consumers to conduct business in almost any country around the world thanks to advances in international trade, and no doubt, the world is tending to be more international, diverse and muti-cultural in multiple ways. In most factors that influenced international marketing, culture has a great impact on it. A marketer always has to study about the local culture in-depth before offering a product to them, and I think that well- understanding of a country’s culture is really essential for international marketing. First of all, to have an effective communication one must send the message according to the receiver s culture, customs and learning process. There are some major barriers by which effective communication can be hampered. For example, companies have to be aware of what their brand name will be when it is translated in another language. Since sometimes when a company â€Å"renames† their brand in foreign country, it might totally change meaning of its original meaning. It will be embarrassing if the â€Å"new† name delivers wrong message that company does notShow MoreRelatedMarketing Principles : Marketing And International Marketing3590 Words   |  15 Pages Topic Marketing Principle: A In-depth Marketing Study Written By: Rahima Student ID: Module Name: Marketing Principles Submission Date: 1st April, 2015 Executive Summary: In the assignment I discussed about the marketing principles. I discussed the efficient domestic marketing and international marketing process in the whole assignment. In task 1 I discussed about the marketing and marketing elements. In task 2 I discussed about the macro and micro environmental factors of theRead MoreHarvard University and Pearson Education Australia1691 Words   |  7 PagesMankiw, (2012) Principles of Economics, International Edition, 6th Edition, South- Western College Pub. Kotler, Burton, Deans, Brown and Armstrong (2013), Marketing (9th ed.), Pearson Education Australia, Frenchs Forest Robbins, S., Bergman, R., Stagg, I. Coulter, M. (2012). Management (6th ed.), Frenchs Forest, NSW: Pearson Education Australia. With my management access code ISBN: 9314994246124. (Available from University bookstore). ï » ¿N. Gregory Mankiw, (2012) Principles of Economics, InternationalRead MoreMkt 571 Communications Plan1128 Words   |  5 Pagesintegrated marketing communications plan has become even more important in the modern era. With so many different touch points, or ways that a prospect can experience a company s message or advertisement, it is important that the message be clear and consistent (Business Training Schools,  2011). Developing the proper lines of communication, especially with a new product is vital to a company. In this paper Team C will evaluate factors involved in developing and managing an effective marketing communicationsRead MoreEssay on MBA detail course outline1314 Words   |  6 PagesResource Management Finance Accounting Banking Finance †¢ Organizational Communication †¢ Organizational Communication †¢ Organizational Communication †¢ Organizational Communication †¢ Principles of Management †¢ Principles of Management †¢ Principles of Management †¢ Principles of Management †¢ Research Methods †¢ Research Methods †¢ Research Methods †¢ Research Methods †¢ Organization Theory †¢ Organization Theory †¢ Financial Accounting †¢ Financial Accounting Read MoreThe Principles Of Global Marketing1632 Words   |  7 PagesThe principles of global marketing Introduction Global marketing, which is a theory about the worldwide merchandising strategy, establishes the basement of marketing. As globalization is combined with diverse cultures from the whole world, costumers have different demands which have to achieve by businesses. In addition, the strategy of global marketing is necessary for companies to develop new markets. This assignment will firstly explain what global marketing is. After that, it will confer strategyRead MoreCultural Differences Of Business Practices1625 Words   |  7 Pagestargets. It may also refer to these collectively.In this essay, marketing has been chosen as a specific area to focus on. Marketing is the study of exchange processes: creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.ï ¼Ë†kotler,1986 ï ¼Å'Principles of marketingï ¼â€°The world becomes a village and there are an increasing number of entities entering the international arena. Therefore, it is necessary for multinational corporationsRead MoreNike Markeing1333 Words   |  6 PagesProgramme: Business Management Module 1: Marketing Assignment [pic] Date for Submission: 15th September 2010 To achieve a pass in this unit the learner must: LO1: Investigate the concept and process of marketing LO2: Explore the concepts of segmentation, targeting and positioning LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context TheRead MoreUniversity of West Alabama927 Words   |  4 Pageslearning institution to earn the prestigious Integrity Excellence Certification for the quality and integrity of its online course offerings. This certification is offered through the Trusted Seal Program sponsored by the International Center for Academic Integrity International. Bachelor of Business Administration: Accounting UWAs Bachelor of Business Administration in Accounting is perfect for students interested in contributing to the business world as dynamic decision makers with financialRead MoreImpact Of Marketing On International Marketing1194 Words   |  5 PagesIntroduction 1 Company background and situational analysis in the context of international marketing environment 1 Impact of culture on international marketing strategy 1 Current marketing strategies of the corporation by taking into account the context of marketing research 2 Companies international market selection and entry strategies and marketing mixes 2 The influence of Electronic and digital marketing in an international context on the company’s current and future activities 2 Future directionsRead MoreRecommendation : International Sport Marketing1189 Words   |  5 Pages MKT829 – International Sport Marketing Ryerson University – Winter 2015 Case Analysis Assignment April 7th, 2015 Kishan Mistry 500620663 â€Æ' Recommendation 26 – Further Blend Sport and Culture – Russia As the year of 2014 winded down, with the ending of the Sochi Olympics, the Executive Board of the International Olympic Committee devised a list of 40 recommendations with the intention of shaping the future and the direction of the Olympic Games. These recommendations provide a strategic

Nuclear Bomb Free Essays

The invention of nuclear bomb has been one of the most significant events in the history of humanity. It not only changed the conduct of military warfare, but also completely transformed the geo-political equation by placing humanity’s level of control on its own future through coming in possession of such omni potent means that could wipe out every form of life from earth overnight. The memories of the atomic attack on the Hiroshima and Nagasaki have lived as a constant reminder of the supreme havoc that atomic bombs can inflict. We will write a custom essay sample on Nuclear Bomb or any similar topic only for you Order Now These memories are reinforced further by the repeated instances of nuclear testing and research into the production of atomic weapons that are much more powerful and lethal in comparison of their predecessors. The pursuance of the research into atomic and nuclear weapons, or the weapons of mass destruction, has created a deep ideological and political divide in the world. On the one hand are people supporting nuclear weapons, arguing them as essential tools   to maintain prospects of global peace and also as means to ensure the safety of nations possessing them. While on the other side are people, who see nuclear weapons inherently as a threat to the survival of mankind and campaigning for a world without fear and apprehensions; for a world of the post nuclear age where the veil of the threat of an impending catastrophe is forever lifted over. This paper shall look into the debate on the nuclear policy and relevance of nuclear weapons as a medium to ensure global peace, while critically evaluating the arguments presented on both the sides. It shall also look into the prospects of a nuclear free world and the visions such world entails for humanity. Constructing a nuclear doctrine The debate on the feasibility and utility of nuclear weapons has raged since the day the first military use of nuclear weapons was reported on 6th August, 2006   (Katz, 1987). The standard argument of the advocates of nuclear doctrine have centered on the deterrent effect of the nuclear weapons against any potential attack or threat of aggression (Franklin, 1991). One of the most frequently cited example is that of role played by nuclear weapons in bringing a swift end to the Second World War, with minimum possible casualty in the process (Graham, 2005). They validly argue that without the strikes, Japan would have continued to fight till the last man down, taking up the number of casualties on both sides as well as war expenditures to enormous levels (Franklin, 1991). Since then, the nuclear doctrine has been religiously incorporated in the defense strategy of every major nation, with immense literature created to cite the absolutely necessity and inevitability of nuclear weapons as the only possibly way to ensure global peace and a war free world (Franklin, 1991). Post the end of the Cold War proponents of the nuclear policy have further argued the necessity of effective nuclear policy, especially in the view of the dangers posted by spilling of nuclear weapons in the hands of some of the non responsible nations (Graham, 2005). However, the doctrine of nuclear deterrence has been severely arraigned by the critics for its short comings and narrow visions that it take of subtlety of world geo-politics and the overly simplistic way in which it treats the question of deterrence and global peace (Gottemoeller, 2002 ). Nuclear policy and the race on building up nuclear arsenal have been criticized from ethical, moral, political, practical and strategic point of view over more than half a century, especially in the context of the modern history of humanity that has been torn apart by unimaginable horrors of wars and genocide in the 20th century (Muller, 2004). Thinkers, intellectuals and scientists and many military strategists have strongly argued for a nuclear free world, based on the strong premises that peace is impossible to achieve from those tools that have capacity to utterly destroy life (Cimbala and Scouras, 2002; Cortright, 1999). Their argument is persuasive to reason as it is ironical as a concept and theory to achieve peace by destruction. The only probable way by which nuclear weapons can bring peace is through complete annihilation of people, creating a world where no life would exists to conflict and compete. Even the history of the post nuclear world does not inspire any confidence in the effectiveness of nuclear weapons as a deterrent (Graham, 2005). In more than sixty years after the end of Second World War, innumerable conflicts and at least three wars of international proportion, involving nations equipped with nuclear power have belied the theory that nuclear weapons can act as any potential deterrent to wars (Cimbala and Scouras, 2002). It only creates a danger in escalation of threats of nuclear arm race, where nations without nuclear weapons are trying to possess these coveted means of mass destruction, to create a world of nuclear mutual self destruction (Franklin, 2002). It’s a fact that technology can not be limited as a prerogative to a limited number of nations, as the this dangerous technology spreads out, there are every possible chances that it can be utilized by at some point of time, by some irresponsible and unaccountable regime to create a havoc of unparalleled magnitude (Muller, 2004). The theory of nuclear deterrence also looses its credibility in the face of rise of terrorism as the new danger facing the new world (Graham, 2005). Nuclear deterrence did not act as any deterrent to the attack on the World Trade Centers in 2001, or in London bombing in 2006. On the contrary they create a new and infinitely more powerful threat where possible proliferation of nuclear weapons to terrorist groups can jeopardize the entire concept of national defense strategies of many nations. Conclusion Nuclear weapons can not act as means to achieve global peace. They are weapons of mass destruction, weapons that can kill hundred of thousands of people instantly, razing civilizations to dust, leaving behind death and a scarred earth that would be inhabitable for many generations. This trail of death can not be a harbinger of peace. Global peace can only be achieved by systematic end of nuclear arsenals, and strictly banning the research, testing and possession of nuclear weapons. Reference H. Bruce Franklin. 1991.The Nightmare Considered: Critical Essays on Nuclear War Literature.: Nancy Anisfield – editor. Bowling Green State University Popular Press. Bowling Green, OH. Gottemoeller. Rose. 2002. Tactical Nuclear Weapons: Time for Control. Taina Susiluoto – editor. United Nations Institute for Disarmament Research. Place of Publication: Geneva. Milton S. Katz. 1987. Ban the Bomb: A History of SANE, the Committee for a Sane Nuclear Policy. Praeger. New York. Richard R. Muller. 2004. Getting Mad: A Nuclear Mutual Assured Destruction, Its Origins and Practice. Henry D. Sokolski – editor. Strategic Studies Institute. Carlisle Barracks, PA. Stephen J. Cimbala and Scouras, J.   2002. A New Nuclear Century: Strategic Stability and Arms Control. Praeger. Westport, CT. Thomas Graham Jr. 2005. Sixty Years After Hiroshima, A Nuclear Era. Current History. Research Library Core. David Cortright. 1999. Ban the Bomb. Sojourner. Humanities Module.    How to cite Nuclear Bomb, Essay examples

Automatic Price Protection APP Policy-Free Samples for Students

Question: Should Tweeter keep or abandon the Automatic Price Protection (APP) Policy? Answer: Introduction Bloggers have put a claim that olden days marketing, that is: 4Ps.branding marketing plans, are obsolete. They claim that these ways have instead been replaced by new methods such as Search engine optimization, marketing automation, and social media. The claim is not valid as no one can create social media marketing without a strategic plan for marketing. It is impossible to add tactics to be used in marketing without being aware of the business goals, its objectives, and measures to be taken to ensure the success of the business in a competitive environment. A strategic marketing plan should address the four issues below: First, it should provide the current situation assessment. This is achieved through analysis of business strength and weakness, opportunities and threats, and a summary of the market space. Secondly, a sound marketing plan should provide the business objectives; mission and vision.it should give detailed information on market segmentation and customers. Thirdly, it should offer a crafted marketing program. The pricing strategy to be used and channels for product distribution should be stated. Lastly, it should determine the business controls and measurement processes. The critical success factors should be indicated, budget and resources alongside critical indicators of performance (Content Marketing Institute, 2017). Strategic Marketing plan brings a lot of benefits to the business. First, having a written marketing guide, place the business in appoint of ensuring it achieve its goals and objectives. Secondly, marketing plans allows the company to exploit steady messaging externally and internally. Constant messaging creates an efficient business since it gives the customer and employees a chance to understand what the business offers and the way it does it. This will aid them to work towards a common goal. This leads a rise in business profitability as it experiences an expense decrease while an increase in the market share and revenues (Smallbusiness.chron.com, 2017) Key issues The decline in the electronics market in New England was contributed by the following factors. First, rapid market growth during 1980 led to new entrants in the market that caused competition, particularly at the lower end of the retail market. Secondly, there was growth in market penetration of colored television and VCR.It brought inhibited the future growth in those product portfolios. Lastly, between 1987 and 1988, New England market was hit hardest by the economy squawking at once developing United States. Situation Analysis 4C Foundation of any strategic market planning is situation analysis.t include external and internal factors examination of factors affecting any business (Anon, 2017) Company Sandy Bloomberg was the chief executive officer and founder of Tweeter etc. in 1972.The company was based on manufacturing products that were or high end and middle audio and video electronics customers. In 1986 the company had 13 stores, in 1996 the company and expanded to 21 store chain. The company adopted the automatic price strategy protection policy due its competitor who was highly Customers could visit around two or three business store before they could purchase a product for a better value. The company categorized its customer into four types: First, entry-level customers: This kind of customers was interested in purchasing the lowest priced product in a given category. They did not mind about the product quality or customer service. Secondly, the price biter: these type of customers were very keen on the best deal. They were cognizant of the price but very keen on the quality of the product and service of customer support. Thirdly, convenience customers, they prefer to pur chase products on shops that they were more familiar with because it allowed them to purchase goods in various categories in a single trip. They did not put more consideration into the price, quality of the product or the service. Lastly, the service customer: they were more concerned about the level of product quality and service offered by customer support. Price was not a significant concern to them. Competition Tweeter faced competition from Lechmeres. As Tweeter focused on the middle end product, Lechmere concentrates on the entry-level product. During ads posted by Lechmere and Tweeter greater disparity on prices was observed. The consumer focused on price rather than quality. Despite the product same product of the same level posted the same price, Tweeter was regarded as expensive. Collaboration In 1988, Tweeter became part of progressive Retailers Organization. This move was taken to aid in the competition that was price based. The purchasing consortiums that were founded in 1986 comprised of, small high-end consumer electronics retailer throughout the United States. The outcome of this movement was that it enables Tweeter to acquire prices from producers that were in a match with those acquired by its competitors. New marketing strategy A new plan for penetrating the market was developed by the Tweeter management team during a retreat. As per the review of the customer survey and group research results, the company received a high ran for the quality of its product and services offered by its customer support. On the other hand, the company received low ranks for its price competitiveness. According to the research conducted, it was clear that price influenced purchase behavior of a business .the advertisement and promotion on price was significant in selecting a store. The management of following factors to improve the positioning of Tweeter. Abandonment of the sale. The first thing to consider in the new strategy was to bring to an end the promotions conducted on the weekly sale. Lechmere was overtaking Tweeter despite the efforts placed on an advertisement by Tweeter. According to Tweeter Herschman, the overreliance on their weekend sale drew attention from there excellent customer support and quality products. These are because the business no one listened to them due to the business high price image even though they were competitively priced. Abandoning the sale would bring more focus on Tweeters superiority edge short of biased comparison encouragement with models and products that cannot be found elsewhere. Automatic Price Promotion: new approach Automatic price Protection was a fundamentally new concept, intended to converse Tweeter assurance to consumer service and price effectiveness. The primary challenge of this new concept was for consumers to comprehend it. The new concept had an idea of sending a rebate check to consumers for 100% of the variance in price. It would be achieved after Tweeter guarantee to monitor competitors prices and upon finding the lower advertised price. APP move was a major move. While many retailers were practicing price protection, giving back customer 100% refund in case, they find the difference between the price they purchased goods and price advertised by competitors to be lower within 30 days of transaction. For example. Suppose a consumer purchase a medium level VCR at Tweeter and paid $399, then come to find that the same product was going for $300as advertised by the competitor, the customer can present the ad to any Tweeter retailer outlet for a refund of $99.With automatic price protec tion policy, Tweeter would immediately transfer the money to the customer spontaneous. The Automatic Price Protection policy was applicable only to product that its price was over $50 and the price variance should be greater than $2.This program was managed by corporate Headquarters department .every single day the staff would compare ads in every newspaper in England. Any similar product between Tweeter and competitor was recorded with its details such as model number and date of advertising and entered into the Automatic Price Protection database. Change in marketing mix The marketing mix is a model comprising of 4Ps which enhances the way in which the producer takes a new service or product to the market. Marketing mix aids business in defining its marketing options in term of promotion, price, product, and place, for the business product or service being offered to satisfy the needs of the customer. Product The product is an intangible service or tangible good that I design to satisfy consumer specific demand. Product offered by Tweeter was audio and video electronics. Marketers of any product need to understand the product life cycle and plan for challenges at various stages as each problem is unique on its own.in planning strategic marketing plan, it is essential to identify the targeted consumers of the product and benefits that the product brings (Cleverism, 2017).The company product faced no challenge as it was of high quality and satisfy customers need. The tweeter should consider including a new product of low level to match with its competitor's price wise. Promotion Promotion comprises of various methods in which the consumer is made aware of the products a company offers. Promotion brings about the disparity in digital marketing and traditional marketing (Schenker, 2017).The third approach to restoring credibility in price was to have a shift in the promotion e. to television, radio and direct mail and product collection away from an advertisement in the newspaper. Under the old sale promotional strategy based, the budget for marketing had typically been running at 8% of gross sales. The more significant amount of this money set aside for marketing was used in newspaper advertising in the form of announcing the weekly sale. Elimination of the sale based strategy brought a significant change in Tweeter promotion model. The choice of message and media was shifted from advertising on the newspaper which was weekly sale announcement to television and radio advertisement .the radio and television advertisement put more emphasis on Automatic Price Pr otection policy and price competitiveness. Seasonal buyers guide was launch by Tweeter as a direct marketing strategy campaign. The buyers guide was produced four times per year, and it experienced great success. In 1996, the buyers guide was emailed to an approximate of 325000 individuals and 270000 were estimated to have purchased Tweeter product within previous 18 months. This guide was also made available at all the Tweeters retail locations. Price Consumers will majorly check the price of a product to determine its purchasing behavior (Mindtools.com, 2017).In regards to Tweeter case, the company was overtaken by its competitors because of the price of the product offered by it. Despite having products of good quality and an efficient customer support, the consumer still regarded it as expensive.as this was not the case since Tweeter focused in producing products of average level and high-end level, unlike its competitors who produced from a low level. In advertising as Tweeter advertised for a price of medium level, Lechmere advertised for a low-level price. It made the consumer have a perception of Tweeter products being expensive. The buyers guide would shine some light on the reality of the price of Tweeter products. Place Distribution is a channel in which the company products are being sold. Tweeter had a brick and motor store often known as a physical shop. This targeted audience in far distant places where the store is not located is not reached the presence of an online retail shop would increase the distribution of the product. It would also target the convenience customers who prefer purchasing all their products at the same store. The tweeter should incorporate online retail store in its marketing strategy to have a broader market for its products. Conclusion Tweeter etc. should continue with the Automatic Price Protection policy. Since with the introduction of this new concept the company has received some increase in its revenue. The company should not hack into the voice of the enemy and abandon this new concept. The company should focus on advertising the new policy concept digitally. Finally the business should review its idea of printing buyers guide, but instead form an online platform that could display buyers guide information. It is tiresome for consumers to check through various prices and compare before making a sale. The online will be convenient to consumers as it will enable them to do shopping and price comparison at the comfort of their home. References Anon, (2017). [online] Available at: https://mallbusiness.chron.com/situational-analysis-strategic-marketing-plan-1474.html [Accessed 11 Nov. 2017]. Cleverism. (2017). Understanding the Marketing Mix Concept - 4Ps. [online] Available at: https://www.cleverism.com/understanding-marketing-mix-concept-4ps/ [Accessed 11 Nov. 2017]. 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