Marketing Principles Of International Marketing - 1391 Words

From this course, I learned plenty of international marketing principles and knew that international environments are quite different from countries to countries. Each market you enter is different, and what works in one country or region will not work in another. As technology creates leaps in communication and transportation, the world continues to feel smaller and smaller. It is not that hard for companies and consumers to conduct business in almost any country around the world thanks to advances in international trade, and no doubt, the world is tending to be more international, diverse and muti-cultural in multiple ways. In most factors that influenced international marketing, culture has a great impact on it. A marketer always has to study about the local culture in-depth before offering a product to them, and I think that well- understanding of a country’s culture is really essential for international marketing. First of all, to have an effective communication one must send the message according to the receiver s culture, customs and learning process. There are some major barriers by which effective communication can be hampered. For example, companies have to be aware of what their brand name will be when it is translated in another language. Since sometimes when a company â€Å"renames† their brand in foreign country, it might totally change meaning of its original meaning. It will be embarrassing if the â€Å"new† name delivers wrong message that company does notShow MoreRelatedMarketing Principles : Marketing And International Marketing3590 Words   |  15 Pages Topic Marketing Principle: A In-depth Marketing Study Written By: Rahima Student ID: Module Name: Marketing Principles Submission Date: 1st April, 2015 Executive Summary: In the assignment I discussed about the marketing principles. I discussed the efficient domestic marketing and international marketing process in the whole assignment. In task 1 I discussed about the marketing and marketing elements. In task 2 I discussed about the macro and micro environmental factors of theRead MoreHarvard University and Pearson Education Australia1691 Words   |  7 PagesMankiw, (2012) Principles of Economics, International Edition, 6th Edition, South- Western College Pub. Kotler, Burton, Deans, Brown and Armstrong (2013), Marketing (9th ed.), Pearson Education Australia, Frenchs Forest Robbins, S., Bergman, R., Stagg, I. Coulter, M. (2012). Management (6th ed.), Frenchs Forest, NSW: Pearson Education Australia. With my management access code ISBN: 9314994246124. (Available from University bookstore). ï » ¿N. Gregory Mankiw, (2012) Principles of Economics, InternationalRead MoreMkt 571 Communications Plan1128 Words   |  5 Pagesintegrated marketing communications plan has become even more important in the modern era. 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In this paper Team C will evaluate factors involved in developing and managing an effective marketing communicationsRead MoreEssay on MBA detail course outline1314 Words   |  6 PagesResource Management Finance Accounting Banking Finance †¢ Organizational Communication †¢ Organizational Communication †¢ Organizational Communication †¢ Organizational Communication †¢ Principles of Management †¢ Principles of Management †¢ Principles of Management †¢ Principles of Management †¢ Research Methods †¢ Research Methods †¢ Research Methods †¢ Research Methods †¢ Organization Theory †¢ Organization Theory †¢ Financial Accounting †¢ Financial Accounting Read MoreThe Principles Of Global Marketing1632 Words   |  7 PagesThe principles of global marketing Introduction Global marketing, which is a theory about the worldwide merchandising strategy, establishes the basement of marketing. 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Bachelor of Business Administration: Accounting UWAs Bachelor of Business Administration in Accounting is perfect for students interested in contributing to the business world as dynamic decision makers with financialRead MoreImpact Of Marketing On International Marketing1194 Words   |  5 PagesIntroduction 1 Company background and situational analysis in the context of international marketing environment 1 Impact of culture on international marketing strategy 1 Current marketing strategies of the corporation by taking into account the context of marketing research 2 Companies international market selection and entry strategies and marketing mixes 2 The influence of Electronic and digital marketing in an international context on the company’s current and future activities 2 Future directionsRead MoreRecommendation : International Sport Marketing1189 Words   |  5 Pages MKT829 – International Sport Marketing Ryerson University – Winter 2015 Case Analysis Assignment April 7th, 2015 Kishan Mistry 500620663 â€Æ' Recommendation 26 – Further Blend Sport and Culture – Russia As the year of 2014 winded down, with the ending of the Sochi Olympics, the Executive Board of the International Olympic Committee devised a list of 40 recommendations with the intention of shaping the future and the direction of the Olympic Games. These recommendations provide a strategic